Design Thinking - think like a child
We don't mean think childish thoughts, we mean think without obstructions. Think with an open mind with endless possibilities.
Our processes called - "IDEATION"
What's "IDEATION" you say?
It's how we think and design creatively.
DISCOVER - Determine the task/problem on hand and do a situation analysis. We define the "problem".
INTERPRETATION - We look at all the information we've gathered from you and from our voyage of discovery. We look at the information and interpret from different angles. Eyes wide open.
IDEATION - This is where the creativity kicks in. We use divergent (open, child-like) thinking to generate as many ideas as possible.
EXPERIMENTATION - We put our collective best ideas into practice. In design, on package. We are getting close to the final product. We build prototypes, we test we evolve, we refine.
VERIFICATION - We test the ideas and we further develop until it's perfect and you're perfectly happy.